Poompak Kusawat, Ph.D.

Research interests

• Data Science
• Artificial Intelligence
• Machine Learning
• Statistical Modeling
• Computational Science
• Scientific Data Analytics
• Natural Language Processing
• Text Mining
• Topic Modeling
• Generative AI
• Predictive Modeling
• Complex Systems and Network Analysis

Education

• Doctor of PhilosophyThammasat University, Bangkok, Thailand
• Master of ScienceChulalongkorn University, Bangkok, Thailand
• Bachelor of LawsRamkhamhaeng University, Bangkok, Thailand
• Bachelor of EngineeringChulalongkorn University, Bangkok, Thailand

Working Papers

1. Applying Quantum Probability Theory to Customer Experience Analytics and Behavioral Prediction
2. Generative Artificial Intelligence for Scientific Knowledge Discovery: Opportunities, Challenges, and Emerging Applications
3. Understanding Consumer Purchase Decisions in Developing Markets Through Game Theory

Publications

1. Banomyong, R., Julagasigorn, P., Tay, H. L., Varadejsatitwong, P., & Kusawat, P. (2026). Linking Relief Service Quality to Beneficiaries’ Satisfaction in Humanitarian Supply Chains: An Exploratory Study Using the HUMSERVPERF Tool. Journal of Humanitarian Logistics and Supply Chain Management.
2. Teerakapibal, S., & Kusawat, P. (2025). Opportunities and Challenges of Integrating ChatGPT in Education: Sentiment Analysis and Topic Modeling. Journal of Education for Business, 100(7), 308–319.
3. Kusawat, P., & Teerakapibal, S. (2024). Cross-Cultural Electronic Word-of-Mouth: A Systematic Literature Review. Spanish Journal of Marketing – ESIC, 28(2), 126–143.
4. Kusawat, P., & Teerakapibal, S. (2021). Consumers’ Self-Esteem and Purchase Intention: The Mediating Role of Brand Jealousy and Brand Loyalty. Proceedings of the 2021 Society for Marketing Advances Annual Conference, Orlando, FL, USA.
5. Kusawat, P., & Teerakapibal, S. (2021). The Roles of Culture in Online User Reviews: An Empirical Investigation. Journal of Global Marketing, 34(3), 189–204.
6. Kusawat, P. (2021). Sponsorship Disclosure in Native Advertising: A Theoretical Framework. Journal of Community Development Research (Humanities and Social Sciences), 14(2), 29–38.
7. Kusawat, P., & Rompho, N. (2019). Impact of Investing Characteristics on Financial Performance of Individual Investors: An Exploratory Study. Proceedings of the IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), Macao, China.