Poompak Kusawat, Ph.D.

Research interests

• Data analytics
• Electronic word-of-mouth (eWOM)
• Consumer culture theory
• Generative AI
• Behavioral finance

Education

• Doctor of Philosophy, Business Administration Thammasat University, Bangkok, Thailand
• Master of Science, Finance Chulalongkorn University, Bangkok, Thailand
• Bachelor of Laws, Law Ramkhamhaeng University, Bangkok, Thailand
• Bachelor of Engineering, Information and Communication Engineering Chulalongkorn University, Bangkok, Thailand

Publications

1. Banomyong, R., Julagasigorn, P., Tay, H. L., Varadejsatitwong, P., & Kusawat, P. (2026). Linking Relief Service Quality to Beneficiaries’ Satisfaction in Humanitarian Supply Chains: An Exploratory Study Using the HUMSERVPERF Tool. Journal of Humanitarian Logistics and Supply Chain Management.
2. Teerakapibal, S., & Kusawat, P. (2025). Opportunities and Challenges of Integrating ChatGPT in Education: Sentiment Analysis and Topic Modeling. Journal of Education for Business, 100(7), 308–319.
3. Kusawat, P., & Teerakapibal, S. (2024). Cross-Cultural Electronic Word-of-Mouth: A Systematic Literature Review. Spanish Journal of Marketing – ESIC, 28(2), 126–143.
4. Kusawat, P., & Teerakapibal, S. (2021). Consumers’ Self-Esteem and Purchase Intention: The Mediating Role of Brand Jealousy and Brand Loyalty. Proceedings of the 2021 Society for Marketing Advances Annual Conference, Orlando, FL, USA.
5. Kusawat, P., & Teerakapibal, S. (2021). The Roles of Culture in Online User Reviews: An Empirical Investigation. Journal of Global Marketing, 34(3), 189–204.
6. Kusawat, P. (2021). Sponsorship Disclosure in Native Advertising: A Theoretical Framework. Journal of Community Development Research (Humanities and Social Sciences), 14(2), 29–38.
7. Kusawat, P., & Rompho, N. (2019). Impact of Investing Characteristics on Financial Performance of Individual Investors: An Exploratory Study. Proceedings of the IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), Macao, China.